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Clear, practical guidance for business owners and high-impact content for brands.
Clear, practical guidance for business owners and high-impact content for brands.
Authoritative Content for Financial & Technical Brands
Authoritative Content for Financial & Technical Brands
I specialize in reported personal finance, enterprise technical writing, and SEO-driven explanatory content for B2B and B2C audiences. From deep-dive regulatory guides to software documentation, I deliver clean, rigorous copy built for trust.
Practical Consulting & Strategic Advisory for Small Businesses
Practical Consulting & Strategic Advisory for Small Businesses
I help solo entrepreneurs and small business owners navigate growth with clarity. Providing grounded problem-solving, marketing strategy, and workflow systems, I equip founders with practical tools to manage day-to-day operations and build sustainable stability without burnout.
Where My Work Appears
Where My Work Appears
What I Do
What I Do
I specialize in reported personal finance articles, explanatory journalism, and SEO-informed content for B2C and B2B audiences. I work closely with editors to deliver well-researched, reliable stories that meet editorial standards and deadlines.
I specialize in reported personal finance articles, explanatory journalism, and SEO-informed content for B2C and B2B audiences. I work closely with editors to deliver well-researched, reliable stories that meet editorial standards and deadlines.
My work is known for:
My work is known for:
- Being editorially-clean and ready for publication
- Always empathetic to the reader's needs
- Hyper-practical with actionable insights
What Editors and Clients Say
What Editors and Clients Say
"You are an exceptional writer and I always enjoy your work."
— Vikki Velasquez, Expert Fact Checker for Investopedia
"As the Senior Editor at Chime, can't recommend Soren Hottenstein highly enough! A talented, meticulous, and thoughtful writer, editor, and fact checker.”
— Jordan Merimee, Former Senior Content Editor at Chime
"You have a gift for bringing these topics to life! Such an easy read. Thank you!"
— Aleesha Ferraro, Editor for DeVry University
"Your style and tone shows that you are a skilled writer who is able to convey craft, creativity, and a sense of authority on the subject matter. I also appreciate you adhering to the content brief, which we use as an outline, but you took the material and made it your own."
— Kiran Aditham, Former Senior Editor at The Balance
"Soren was an amazing partner with my team when they wrote and published the color guidelines for Salesforce’s Lightning Design System website. Soren is very sharp and onboarded quickly. They have a can-do attitude, takes ownership of their processes, and show great judgement. I would welcome the opportunity to work with Soren again!"
— Becca Yukelson, Director of Design Systems UX at Salesforce
"I had the pleasure of managing Soren at Salesforce. They brought talent, focus, and energy to their documentation work, including very quickly coming up to speed with JavaScript and React to publish their content."
— Donna Thomas, Senior Director at Salesforce
"Wow - stellar work. Great information and it's so easy to absorb."
— ML Barry, Editor for DeVry University
"Thank you so much for all of your hard work! I always enjoy reading/editing your pieces."
— Jennifer Kiesewetter, Editor for Lumos Data
"We were so happy and impressed with your first assignment for us. We look forward to working with you more in the future!!"
— Valerie Godsey, Manager of Internal Comms and Public Relations at SchoolsFirst Federal Credit Union
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